Valley
Lists

Creating Campaigns from Warm Lists

Every warm list needs a campaign before Valley can message prospects. This guide covers the standard warm-list setup, from clicking the button to launching the campaign.

Use one campaign creation flow per warm list and select both Connect and InMail. Valley will use the same warm-list prospects across both outreach types.

The basic flow

  1. Click Create High ICP Fit Campaign on the warm list.

  2. In the create campaign window, select both Connect and InMail.

  3. Configure the campaign settings.

  4. Review generated messages in Training Mode.

  5. Give feedback and iterate.

  6. Click Launch.

Create the campaign

  1. From the warm list, click Create High ICP Fit Campaign.

  2. In the create campaign window, select both Connect and InMail.

  3. Complete these settings:

    • Campaign Name: Use something descriptive like Post Engagers.

    • Reach out via: select both.

    • Product: Select the product you chose during warm list setup.

    • Writing Style: Select the writing style you configured in Studio.

    • Outreach language: Select a language.

    • Autopilot: Turn on autopilot if you want Valley to start sending messages without approval.

    • Daily Sequence Volume: Keep the default of 25.

    • Sequence timing: 9am-5pm.

    • Research Agents: Enable the research agents you want. These pull company info, role details, and recent news for personalization. You can select up to 5 here.

  4. Create the campaign.

Training Mode and launch

After configuration, Valley enters Training Mode. Review the first batch of generated messages and give specific feedback so future messages improve.

You must click Launch after Training Mode. If you skip Launch, the campaign stays in Training Mode and nothing sends.

Autopilot

After launching, choose whether to enable Autopilot.

  • Autopilot ON — Valley sends messages automatically during your sending window.

  • Autopilot OFF — Messages queue in Approvals for manual review.

If Autopilot is off, check Approvals every day or your warm signals will go cold.

What happens after launch

  1. Valley checks the warm list for new prospects.

  2. New prospects are scored against your product and ICP.

  3. High-fit prospects route into the campaign.

  4. Research agents pull context on each prospect.

  5. Valley generates personalized messages using your writing style.

  6. Messages send during your sending window or queue for approval.

For the general campaign flow, see How to Create a Campaign. For warm-list setup, see Setting Up Profile Viewers and Setting Up Post Engagers.

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