Valley Glossary

A reference of Valley terms and concepts.

Admin View - Dashboard mode for managing multiple LinkedIn accounts in a workspace. Toggle it on in the left panel, then enter the specific seat before creating campaigns or approving messages.

Autopilot - Per-campaign toggle that controls whether Valley auto-sends messages or holds them for manual approval.

Campaign - A container for outreach to a group of prospects. Each campaign has a source, campaign type, Product, Writing Style, and sending settings.

Delete Low ICP-Fits - Campaign action for imported list campaigns that removes prospects currently scored as Low fit. Use it after scores appear.

High / Medium / Low ICP Fit - Valley's scoring of how well a prospect matches the saved ICP in a Product. Known out-of-geo prospects and prospects in excluded geos are set to Low immediately. Unknown or ambiguous country data is scored normally.

ICP (Ideal Customer Profile) - The saved targeting definition inside a Product in Studio. It can include geography, company size, titles, seniority, departments, keywords, must-haves, and disqualifiers.

ICP breakdown - The stored explanation behind a prospect's fit score, including company fit, title fit, keyword matches, disqualifiers, and a short justification.

Product (in Studio) - Your offer definition in Studio. The Product also holds the saved ICP used for prospect scoring.

REGENERATING - Temporary state shown while Valley is regenerating or rescoring prospects against an updated ICP.

Studio - Valley's configuration area for Products, Writing Styles, and related setup. Scoring uses the current saved ICP in a Product.

Warm List - Valley's signal capture system. Warm-list campaigns route only High-fit prospects into campaigns by default.

Writing Style - Your messaging instructions in Studio that shape how Valley writes outreach.