Understanding Your Dashboard

Understanding Your Dashboard

Overview

Your Valley dashboard is mission control. It shows campaign performance, messages sent, replies received, and the metrics that tell you whether your outreach is working.

What's on the Dashboard

Campaign Activity

A snapshot of what's happening across your campaigns:

• Messages sent today

• Replies received

• New interested prospects

• Pending approvals waiting for your review

Campaign Performance

Go to Dashboard > Campaigns to see metrics for each campaign:

• Total messages sent

• Accept rate (connection requests accepted)

• Reply rate (percentage of messages getting responses)

• Your inbox has reply categorization (Interested, Might Be Interested, Not Interested)

You can drill into individual campaigns to see which prospects are engaged and which messaging approaches are resonating.

Export

You can export campaign data for further analysis in spreadsheets or your CRM.

Key Metrics to Monitor

Reply Rate - Percentage of messages that get a response. Your leading indicator of whether messaging is working.

Accept Rate - Percentage of connection requests accepted. Tells you whether your ICP targeting is right and whether prospects find your profile credible.

Interested Replies - Count of prospects showing genuine interest. This is what feeds your pipeline.

Meeting Scheduled - Track meetings manually using the Meeting Scheduled tag when a prospect books. This is your ultimate success metric.

Benchmarks

Reply Rate by List Type

• Warm lists (Profile Viewers, Post Engagers, Profile Followers): 15-30% reply rate

• Cold/imported lists (SalesNav, CSV): 5-15% reply rate

If your warm list campaigns are below 15% or cold campaigns are below 5%, something needs adjusting.

Accept Rate

• Warm lists: 25-40%

• Cold lists: 15-30%

Interested Rate

Roughly 2% of all messages sent result in an Interested reply on average. This varies by ICP quality and message personalization.

Interested Replies to Meetings

Roughly 30%+ of interested replies should convert to booked meetings. If your interested rate is healthy but meetings aren't booking, your follow-up process needs work - not your Valley setup.

Monthly Expectations

These assume active campaigns running within LinkedIn's monthly limits (~500 connection requests/month, ~100 InMails standard, 500-800 InMails with Sales Nav Advanced):

Month 1: Building pipeline. Campaigns launching, warm lists feeding daily. Target: ~10 interested replies. You're learning what works.

Month 2: Campaigns optimized based on Month 1 data. Writing style refined. ICP tightened. Interested reply volume should be growing.

Month 3: System is running. You know which warm lists, ICPs, and messaging approaches perform best. Scale what works, cut what doesn't.

How to Use Metrics to Optimize

Low reply rate (under 5% cold, under 15% warm)? Revisit your product definition in Studio. Make it more specific. Check your ICP - are you targeting the right people? Review your writing style DOs and DON'Ts.

Lots of Not Interested replies? Your targeting may be off. Tighten your ICP. Make sure your warm lists are pointed at relevant influencers (Post Engagers) and your imported lists are well-filtered.

Good reply rate but few meetings? Your follow-up might be weak. When prospects reply with interest, respond quickly with a clear next step (calendar link, specific time suggestion). Speed matters - respond the same day.

InMail subject lines not working? InMails include a subject line. Test different approaches: question-based subjects, name-drop subjects, or direct value prop subjects. Keep them short.

Daily Dashboard Routine

1. Check Inbox for new replies (Interested and Might Be Interested first)

2. Handle any pending Approvals

3. Quick glance at campaign metrics - any campaigns underperforming?

4. Apply Meeting Scheduled tags as meetings book

This should take 5-10 minutes. Do it daily - not weekly. Warm signals go cold fast and prospects expect quick responses.