Your 30-Day Success Roadmap

From signup to full activation. Here's what to do each week.

Days 1-3: Foundation Setup

Connect LinkedIn

1. Sign up at joinvalley.co

2. Install the Valley Chrome extension

3. Click "Connect LinkedIn" in the extension

4. Wait a few minutes, then confirm "Stable Connection" status in Valley

Configure Studio

1. Define your Product: What you sell, specific value props, real pain points, concrete proof points.

2. Create your Writing Style: Set your DOs and DON'Ts, enable research agents, configure tone.

3. Define your ICP: Job titles, company size, industry, seniority level.

4. Click Save after each section. Studio does not auto-save.

Set Up Warm Lists

1. Go to Warm Lists > Profile Viewers > Start Capturing

2. Go to Warm Lists > Post Engagers > Add 3-5 influencer or competitor LinkedIn URLs > Start Fetching

3. Go to Warm Lists > Profile Followers > Start Capturing

4. Select your Product for ICP scoring on each warm list

5. Wait 5 minutes, then verify data is loading

Upload Your DNC List

Before launching any campaign, upload your existing customers, employees, and competitors to Settings > Do Not Contact.

Day 3 Goal: Studio fully configured and saved. Warm lists capturing. DNC list uploaded. Ready to launch.

Days 4-7: First Campaigns

Create Warm List Campaigns

For each warm list (Profile Viewers, Post Engagers, Profile Followers):

1. Click "Create High ICP Fit Campaign"

2. In Reachout via, click Both to include Messaging and InMail in the same campaign

3. Set daily limits

4. Turn Autopilot on in campaign settings

5. Enter Training Mode & Launching Campaigns, review messages, give 2-3 rounds of feedback

6. Click Launch

Valley routes closed profiles to Messaging and open profiles to InMail automatically, so one campaign covers both channels for each list.

Optional: Import a Cold List

If you have a SalesNav URL or CSV list, create campaigns from those too:

1. Create one campaign from the list

2. Set Reachout via to Both

3. After launching, delete Low ICP Fits

Day 7 Goal: Warm list campaigns running on Autopilot. First messages going out. Optional cold list campaigns launched with low fits removed.

Days 8-14: Optimization

Daily Routine (5 minutes)

1. Check Inbox for new replies

2. Review Approvals if Autopilot is off for any campaign

3. Respond to Interested and Might Be Interested replies quickly

Review Early Results

Replies typically start arriving around days 8-10.

Refine If Needed

• If reply rates are low, revisit your product definition in Studio

• If the wrong prospects are replying, tighten your ICP

• If messages sound off, update your Writing Style DOs and DON'Ts

Day 14 Goal: Daily routine established. First replies coming in.

Days 15-30: Scale

Monitor Performance

Key metrics in Dashboard > Campaigns:

• Accept Rate: 25-40% healthy for warm, 15-30% for cold

• Reply Rate: 15-30% healthy for warm, 5-15% for cold

• Interested Rate: ~2% average

Optimize Based on Data

• Double down on what's working

• Pause or adjust underperforming campaigns

• Refresh your SalesNav search lists if using imported lists

Expand

• Add more influencers to Post Engagers if volume is low

• Try new SalesNav searches targeting adjacent ICPs

• Consider adding profile followers if you haven't already

Day 30 Goal: Campaigns running smoothly on Autopilot. Warm lists feeding fresh prospects daily.

Realistic Expectations