What Are Warm Lists?
Warm Lists are Valley's core feature for capturing and engaging with people who are already showing buying signals on LinkedIn. Instead of reaching out to cold prospects, warm lists identify people who have demonstrated interest in your space.
Why Warm > Cold
Warm prospects respond at 4x the rate of cold outreach. When someone has already viewed your profile, engaged with relevant content, or followed you, they're not a stranger - they've shown intent. Valley captures these signals and turns them into personalized outreach while the signal is still fresh.
Compare that to cold outreach where you're reaching people who have no idea who you are. The difference in reply rates is dramatic.
Warm List Types
Valley has three active warm list types:
Profile Viewers
People who viewed your LinkedIn profile. This is your warmest signal - they actively sought you out. Valley captures viewers daily and scores them against your ICP.
Post Engagers
People who engaged with posts from influencers and competitors in your space. You add 3-5 influencer LinkedIn profile URLs, and Valley monitors their posts daily, capturing everyone who likes, comments, or shares. This is typically the highest-volume warm list.
You can point Post Engagers at competitor profiles too - their audience is often your ICP. This isn't a separate warm list type, you just add competitor profile URLs alongside other influencers.
Profile Followers
People who follow your LinkedIn profile. These are opt-in prospects - they've chosen to see your content. Lower volume than Post Engagers but high quality since they already know who you are.
Website Visitors (Coming Back Soon)
Website visitor identification is temporarily offline but will return. When active, it tracks people who visit your website and matches them to LinkedIn profiles for outreach.
The 24-48 Hour Window
Response rates drop 85% after 24-48 hours from when the signal fires. A profile view becomes stale quickly. A post engagement loses momentum if not contacted immediately.
Valley solves this with daily monitoring and automated routing. Your campaigns reach warm prospects while the signal is still hot.
How Valley Automates Warm Lists
Once a warm list is set up, Valley runs the following cycle daily:
Valley monitors for new viewers, engagers, and followers
Incoming prospects are scored against your product and ICP (High / Medium / Low fit)
High-fit prospects automatically route to your Messaging or InMail campaign
Valley researches each prospect using your selected research agents
Personalized messages generate and send during your sending window
You set it up once. It runs every day. No manual list management, no manual sending.
Campaign Structure
Each warm list feeds TWO campaigns:
Messaging campaign - for closed profiles (direct messages)
InMail campaign - for open profiles (Sales Nav)
Valley automatically routes prospects to the right campaign based on whether their profile is open or closed. One warm list, two campaigns, maximum coverage.