Valley
Lists

Setting Up Post Engagers

Post Engagers is arguably the most powerful warm list type for most users. It captures people engaging with posts from influencers and competitors in your space - people actively thinking about your problem.

Why Post Engagers Is Powerful

Someone liking or commenting on a VC's post about fundraising is signaling: "I'm thinking about raising." Someone engaging on a competitor's post is signaling: "I'm in-market." Valley captures these signals and matches them to your offer.

The best part: you don't need to be the one posting. You just need to identify the right influencers and monitor their audience.

Step-by-Step Setup

Step 1: Identify 3-5 Key Influencers

Choose influencers whose audience overlaps with your ICP:

3-5 is sufficient. They generate a steady daily stream. Valley monitors them automatically so you don't need to constantly add new profiles.

Step 2: Add Influencer URLs

In Valley, go to Warm Lists > Post Engagers. Paste each influencer's LinkedIn profile URL.

Step 3: Select Product

Choose the product/service for ICP scoring. Valley uses this to score each engager as High, Medium, or Low fit.

Step 4: Start Fetching

Click "Start Fetching" for each influencer. Valley will take about 5 minutes to pull historical engagement data so you're not starting from scratch - it grabs their latest post engagers and scores them.

You can leave the window during those 5 minutes, but make sure to come back and verify the data loaded.

Creating Campaigns

From the warm list, click "Create High ICP Fit Campaign." In the create campaign window, select both Connect and InMail.

  • Campaign Name: Use something descriptive like "Post Engagers"

  • Reach out via: select both

  • Product: Select the product you chose during warm list setup

  • Writing Style: Select the writing style you configured in Studio

  • Outreach language: Select a language

  • Autopilot: Turn on autopilot if you want Valley to start sending messages without approval

  • Daily Sequence Volume: keep as default (25)

  • Sequence timing: 9am-5pm

  • Research Agents: Enable the research agents you want (these pull company info, role details, recent news for personalization). You can select up to 5 here.

One warm list can power both Connect and InMail from the same campaign setup. Select both in the create campaign window instead of creating separate campaigns.

Tips

Mix your influencer types: add a competitor, a VC, and an industry thought leader. Diverse influencers give you diverse audience signals and a wider pool of relevant prospects.

Check your campaigns every 2-3 days in the first week. See what kind of prospects are flowing in. If the quality isn't right, refine your influencer selection or tighten your ICP.

What Happens After Setup

Post Engagers runs on autopilot:

  1. Valley monitors new engagers on all your influencer profiles daily

  2. New engagers scored against your product and ICP

  3. High-fit prospects automatically route into the campaign

  4. Valley researches each prospect and generates personalized messages

  5. Messages send during your configured sending window

One setup. Daily volume. No manual list management.

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